{"product_id":"colgate-max-white-teeth-whitening-toothpaste-enamel-safe","title":"Colgate Max White Teeth Whitening Toothpaste, Enamel Safe","description":"\u003cul\u003e\n\u003cli\u003eFOR A DAZZLING SMILE: Get your smile gleaming when you brush with Colgate Max White Luminous Whitening Toothpaste\u003c\/li\u003e\n\u003cli\u003eUP TO 100% OF SURFACE STAIN REMOVAL: This whitening toothpaste has a clinically proven formula that removes up to 100% of surface stains (after 2 weeks use)\u003c\/li\u003e\n\u003cli\u003eTHOROUGHLY CLEANS ALL AROUND: Our teeth whitening toothpaste has been designed with SmartFoam technology to thoroughly clean teeth all around\u003c\/li\u003e\n\u003cli\u003eDUAL ACTION: The teeth stain remover toothpaste has been designed with dual-action to remove surface stains\u003c\/li\u003e\n\u003cli\u003eSTAIN DEFENCE: The dual action in our teeth whitening toothpaste also helps prevent future discolouration with stain defence\u003c\/li\u003e\n\u003cli\u003eENAMEL SAFE: Our fluoride toothpaste is enamel safe for daily use\u003c\/li\u003e\n\u003cli\u003eSearch Colgate Purple Serum to have more details\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Colgate","offers":[{"title":"100ml x 6 \/ Luminous","offer_id":57145573507450,"sku":"colgate-maxwhite-lumious-pump-6x100ml","price":19.85,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0915\/6575\/2698\/files\/6df9f265.jpg?v=1785915274","url":"https:\/\/bigbrandsdirect.co.uk\/products\/colgate-max-white-teeth-whitening-toothpaste-enamel-safe","provider":"Big Brands Direct","version":"1.0","type":"link"}