{"product_id":"colgate-total-original-toothpaste-100ml","title":"Colgate Total Original Toothpaste 100ml","description":"\u003cul\u003e\n\u003cli\u003eSTRONGER 24-HOUR BACTERIAL DEFENCE*: Enjoy stronger 24-hour bacterial defence for your whole mouth*. Our formula keeps your mouth protected from harmful bacteria all day long\u003c\/li\u003e\n\u003cli\u003e10 MONTHS OF BRUSHING**: Keep your smile strong, bright and protected every day with Colgate Total Original Toothpaste Pump Multipack that’ll keep you brushing for 10 months\u003c\/li\u003e\n\u003cli\u003eCOMPLETE PROTECTION: Experience 8 benefits for complete protection with Colgate Total. This includes protecting your teeth from cavities, plaque, tartar, and sensitivity while also supporting your gums and enamel\u003c\/li\u003e\n\u003cli\u003eSUPERIOR* BACTERIAL REDUCTION: Experience superior* bacterial reduction on your teeth, tongue, cheeks and gums\u003c\/li\u003e\n\u003cli\u003eSTRONG SMILES: Keep your smile strong and protected with our Colgate Total Original Toothpaste that gives you the confidence of a stronger smile every day\u003c\/li\u003e\n\u003cli\u003eCLINICALLY PROVEN: Clinically proven with our unique dual zinc antibacterial technology. Trust in a toothpaste that’s backed by science and proven to deliver results\u003c\/li\u003e\n\u003cli\u003eWHITENING: Our toothpaste remove surface stains, revealing your white teeth for a brighter, more confident smile\u003c\/li\u003e\n\u003cli\u003eFRESH BREATH: Provides fresh breath so you can feel confident all day\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Colgate","offers":[{"title":"100ml x 6 \/ Original","offer_id":57145589072250,"sku":"colgate-total-pump-6x100ml","price":23.5,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0915\/6575\/2698\/files\/ec9446cc.jpg?v=1785915370","url":"https:\/\/bigbrandsdirect.co.uk\/products\/colgate-total-original-toothpaste-100ml","provider":"Big Brands Direct","version":"1.0","type":"link"}