{"product_id":"duracell","title":"Duracell","description":"\u003cul\u003e\n\u003cli\u003eUPGRADE YOUR DEVICES: Duracell Optimum batteries with 200% more POWER BOOST Actives* give your power-hungry devices more power for longer**\u003c\/li\u003e\n\u003cli\u003eFORMULATED WITH POWER BOOST ACTIVES: Duracell Optimum AA alkaline batteries contain Duracell’s patented POWER BOOST Actives, a unique blend of lithium \u0026amp; nickel which delivers lasting performance in your devices\u003c\/li\u003e\n\u003cli\u003eOUR # 1 BEST PERFORMING BATTERY: Duracell’s Optimum AA alkaline battery is our best performing AA alkaline battery\u003c\/li\u003e\n\u003cli\u003eSUSTAINABLE PACKAGING: The 0% plastic battery packaging is 100% recyclable\u003c\/li\u003e\n\u003cli\u003eGUARANTEED FOR 12 YEARS IN STORAGE: Duracell guarantees each Optimum AA alkaline battery to last 12 years in storage, so you can be confident these batteries will be ready when you need them​***\u003c\/li\u003e\n\u003cli\u003e*vs. Duracell Plus, Proprietary technology **vs. other Duracell batteries ***Commercial guarantee\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Duracell","offers":[{"title":"Pack of 12 \/ Size AA","offer_id":57145581764986,"sku":"Duracell-opt-12","price":12.62,"currency_code":"GBP","in_stock":false},{"title":"Pack of 12 \/ Size AAA","offer_id":57145581797754,"sku":"Duracell-optimum-100%-AAA-12PACK","price":12.99,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0915\/6575\/2698\/files\/65d0bf7f.jpg?v=1785915322","url":"https:\/\/bigbrandsdirect.co.uk\/products\/duracell","provider":"Big Brands Direct","version":"1.0","type":"link"}